ProdExplainerProdExplainer

Template

Explain SaaS beautifully.

Turn a product tour into a story a first-time user actually finishes.

SaaS products lose people in the gap between signing up and the first moment of value. A SaaS explainer closes that gap: it shows the one job your product does best, walks through it end to end, and leaves the viewer feeling they could do it themselves.

It's built around the outcome, not the feature list — so it works as a landing-page hero, an onboarding step, and a sales follow-up without changing a thing.

A typical SaaS explainer

  1. 1Hook: the frustrating status quo your user lives with today.
  2. 2The shift: what becomes possible with your product.
  3. 3The one job: a clear walkthrough of the core workflow.
  4. 4Proof: the outcome, shown not claimed.
  5. 5Next step: a single, obvious call to action.
01

Set the tone

Start from the SaaS template — pacing, structure and mood are already dialled in.

02

Shape the story

Drop in your idea. The script, storyboard, narration and visuals assemble around it.

03

Publish anywhere

Render once and share — landing pages, socials, decks, docs and email.

What's inside this template

  • A proven scene structure — hook, context, the key idea, and a clear next step.
  • Narration in any of 82 languages, in a real neural voice you choose.
  • Live-drawn illustration or a real on-screen presenter — your call.
  • Your brand colours, logo and type applied across every scene.

Best paired with

Not sure where to start? Browse every template →

Explainers in this style

Browse all examples →

Start your SaaS explainer.

Start free