Sales
Let the explainer do the first meeting.
Send a two-minute story that answers the questions before they're asked.
The first call is often spent explaining the same basics. Send a tight explainer ahead of it and prospects arrive already understanding what you do — so the meeting is about them, not a product tour.
Explainers also travel up the chain: the champion forwards a two-minute video to the decision-maker far more readily than a forty-slide deck, and the story stays intact when it lands.
Where it helps
Pre-call explainers
Warm up prospects with a short story so the call starts at value, not basics.
Proposal walkthroughs
Attach a narrated walkthrough that survives being forwarded to the buyer.
Deal-desk enablement
Give every rep the same crisp explanation of complex or new offerings.